For most Ba T sters, arithmetic preceded interest in cars. Taking a journalist’s view, Math 101, herein is a modest introduction to a favored website, BringATrailer.com . The web identity tacitly implies that described vehicles may be ‘projects’, however that element applies to a minor %age. The logo is hardly subtle.
* Minimal background noise; the genesis, Jan2007, CA, ‘gearhead’ Randy Nonnenberg and colleague, Gentry Underwood, via Texas, the UK, and now CA, shared a common interest in unusual vehicles offered for sale, foreign and domestic. They began to share the addictive passion online, an itching Lyme Rock virus, slow growing.
Knowledgeable, self-assured, neither would ever order french toast in a German restaurant.
Nonnenberg ⬇, Underwood ➘
Noted writer, Rob Sass, seen in his 911, described Ba T in detail, Autoweek, Nov2015. ⬇ His must-read, best seller, “Ran When Parked”, will no doubt lead to a sequel, “Needs a Recharge”.
Fast forward one decade, Ba T has morphed into a seismic game-changer for auctioning interesting, ‘cool’ collectible cars.
Of note, the past 30 days activity; ~late April-May 20, 2017
- Rolling average # of daily offerings 50.31
- total # lots offered, 337
- total # sold 253 (75.07% sellthru)
- total # reserve not met 84 (24.93%)
- total $$, sales $6,545,401.00
- average $ price/vehicle sold $25,871.15
Marketing autos may be arbitrarily divided;
Tier 1 (high end auction venues)
Gooding & Co
Tier 2 (cattle calls)
Russo & Steele
Auction America (RMS subsidiary)
Hey, you paid too much, but we’re on TV !
Tier 3 (low end)
Hemmings (refined pulp)
Local daily newspaper classifieds
Tier 4 (slim to zero, overdone glam rags)
Prior to Ba T, a vacuum existed between tier 2 and 3. No longer applicable, as Ba T, by simple extrapolation (multiply the figures above x 12) is a threat to all four tier’s vulnerability;
- unbiased descriptions
- thorough commentary by the Ba T community
Fair warning: i.e., on occasion, clumsy, clever, clairvoyant, clueless, cliquish, classic, clarifying, clinical, often challenging both spelling and grammar, but always entertaining…..pure fun, free, at your own desk, functioning mute and delete keys at the ready.
“If I overbid, you get that tattoo I promised”
- professional site management; realistic and reasonable fee structure, real time finish, zero snipe or shill bidding.
A well-written critique of the live auction experience can be viewed here, writer unknown. Lengthy, however it encompasses parallel results, voiced by many sellers.
Auctionmania Circus ⬇
Full disclosure: the author has no ownership and/or financial interest/currency in any business entity listed herein. Any resemblance to person/persons, living or deceased, is not coincidental.
I started following BaT because it provided a type of online “barn find” experience to looking for old cars. Sort-of like a private automated search of ALL the web to find something unique you didn’t know you were looking for in the first place. The format has changed over time, now more focused on monetization, but still a great place to share some quality time with other car people.
The gang at Ba T says
Your story had us laughing. Well done. Only correction I’d suggest is that Gentry is not from the UK… he is a Texan of all things!
Some day I’d love to see what your 300SL would do on BaT now that our servers can handle the heat.
Are you affiliated with the Airstream magazine in some way? We’ve listed a few of those and I’ve always liked them.